Allens Caravans
Holiday and residential parks
A warm, heritage-led site for a family holiday park business approaching its eightieth year, built around finding your own place to belong.
The brief
Allens Caravans has been creating park communities since 1947, with parks across the Midlands, Wales and Northamptonshire. The new site had to serve three distinct audiences at once: holiday home owners, residential park home buyers and short-break guests.
What we built
An elegant design led by the line 'Making memories for generations'. A home finder lets visitors search by location, new or pre-loved, and budget; a parks collection presents each location with holiday and residential tags; and clear journeys guide people to own, stay, book a tour or download the brochure.
Highlights
Home finder with location, condition and budget filters • Parks CMS with aerial photography for every location • Heritage-forward brand story with modern enquiry and booking journeys • Integrated website stock with sales CRM
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