Great Green Systems
Ecommerce and environmental products
A fresh, guidance-led Shopify store for the home of the Green Johanna and Green Cone, helping households and councils get ahead of new food waste regulations.
The brief
Composting is a considered purchase with lots of jargon. The store had to help shoppers choose the right system for their home and habits, serve both consumers and wholesale buyers, and capitalise on the new Simpler Recycling regulations.
What we built
A clean, optimistic storefront that organises products by aim and living space rather than category jargon, with best for guidance on every product family. Editorial sections explain the regulation changes, product carousels drive discovery, and a separate commercial store serves wholesalers and retailers.
Highlights
Shop by aim and by living space navigation that mirrors how people actually choose • Regulations explainer content tied to the Simpler Recycling changes • Consumer store and commercial wholesale store in one build
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